Skip to content Skip to navigation

Tech & innovation

3 steps to building trust in AI

It is human nature to distrust what we don’t understand, and much about AI may not be completely clear. For further insights, read “The Future of Artificial Intelligence Depends on Trust.”

August 3, 2018

Recommended stories

The future of artificial intelligence depends on trust

If it is to drive business success, AI cannot hide in a black box. For more insight, see “3 Steps to Building Trust in AI.”

by Anand Rao and Euan Cameron

An illustration of a brain shows two halves. On the left side, circuitry is used to represent technology. On the right, mountains and trees evoke the natural world.

What does responsible AI look like in the age of agentic AI?

As artificial intelligence evolves, how can we ensure transparency and accountability? Matt Wood, PwC’s Global and US Commercial Technology & Innovation Officer, discusses the challenges and opportunities of building confidence in agentic AI.

A close-up photo of stacked hands in the middle of a group of businesspeople suggests teamwork and collaboration

From principles to practice: Responsible AI in action

How can companies unlock the value in artificial intelligence while mitigating the downsides? We asked leaders in this quickly changing field to weigh in.

Trending articles

1.What leaders get wrong about responsibility
Effective leadership isn’t about giving or taking responsibility—it’s about sharing it.
2.What happened after India eliminated cash
In 2016, the Indian government abruptly wiped out most of the nation’s currency in hopes of ending black money and curbing corruption. Has the experiment worked?
3.Mark Carney on a values-led economy
The former governor of the Bank of England argues for a major overhaul of the financial system to confront global challenges.
4.Reimagining consumer insights at PepsiCo
Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.
5.The rise of the eco-friendly consumer
During the pandemic, people have become more sensitive to the environmental impact of their shopping decisions—and companies are responding.

Sign up for newsletters Sign up for the digital issue

Follow s+b on LinkedIn Follow s+b on X Follow s+b on Facebook Gets updates via RSS s+b on the Apple App store s+b on the Google Play store

©2025 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Strategy+business is published by certain member firms of the PwC network. Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “Strategy+business” is a trademark of PwC.