Some striking data in the latest edition of PwC’s Global Entertainment & Media Outlook explodes the notion that the advertising business is in decline.
With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.
In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.
Asking questions and listening to the questions of others helps leaders make better decisions.
As Chief Science Officer of Alphabet’s innovation arm, David Andre applies AI to moonshot challenges—and sees generative AI as a pivotal new tool in his efforts.
This chestnut of the business world overlooks the importance of—and the challenge of creating—a clear strategy.
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