s+b Trend Watch: New Opportunities in Entertainment and Media
A look at spending on media in cities worldwide today, and in the near future.
Today's frontier cities are becoming the entertainment hubs of the future. Residents of Tokyo, New York, and London spend the most on media — including video and music streaming, publications, and advertising. But it’s cities like Nairobi, Mumbai, and Johannesburg that will witness the largest growth in spending over the next few years.
New Opportunities in Entertainment and Media
Source: PwC, "Cities of Opportunity: The urban rhythm of entertainment and media,” Feb. 2015
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