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/ Winter 2011 / Issue 65

Best Business Books 2011: s+b’s Top Shelf

November 22, 2011

(originally published by Booz & Company)

	Ethics and Aspirations Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz with Joanne Gordon (Rodale, 2011)
	Strategy Good Strategy, Bad Strategy: The Difference and Why It Matters by Richard P. Rumelt (Crown Business, 2011)
	Management Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL by Roger L. Martin (Harvard Business Review Press, 2011)
	Economics The Next Convergence: The Future of Economic Growth in a Multispeed World by Michael Spence (Farrar, Straus and Giroux, 2011)
	Marketing We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring (Palgrave Macmillan, 2011)
	Leadership Washington: A Life by Ron Chernow (Penguin Press, 2010)
	Technology What Technology Wants by Kevin Kelly (Viking, 2010)

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