Best Business Books: s+b's Top Shelf
The Future
The Wealth of Networks: How Social Production Transforms Markets and Freedom
by Yochai Benkler
(Yale University Press, 2006)
Economics
More Than You Know: Finding Financial Wisdom in Unconventional Places
by Michael J. Mauboussin
(Columbia University Press, 2006)
Marketing
Marketing Metrics: 50+ Metrics Every Executive Should Master
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
(Wharton School Publishing, 2006)
Media
The Long Tail: Why the Future of Business Is Selling Less of More
by Chris Anderson
(Hyperion, 2006)
Negotiation
Beyond Reason: Using Emotions as You Negotiate
by Roger Fisher and Daniel Shapiro
(Viking, 2005)
Strategy
10 Rules for Strategic Innovators: From Idea to Execution
by Vijay Govindarajan and Chris Trimble
(Harvard Business School Press, 2005)
Governance
Tougher Boards for Tougher Times: Corporate Governance in the Post-Enron Era
by William A. Dimma
(John Wiley & Sons Canada, 2006)
Management
From Resource Allocation to Strategy
by Joseph L. Bower and Clark G. Gilbert, editors
(Oxford University Press, 2005)
The Business of Defense
Licensed to Kill: Hired Guns in the War on Terror
by Robert Young Pelton
(Crown, 2006)
Fiction
Rome, Inc.: The Rise and Fall of the First Multinational Corporation
by Stanley Bing
(W.W. Norton, 2006)
Leadership
The Defining Moment: FDR’s Hundred Days and the Triumph of Hope
by Jonathan Alter
(Simon & Schuster, 2006)