Alexander Kandybin is an advisor to executives in the consumer and healthcare industries for Strategy&, PwC’s strategy consulting business. A principal with PwC US based in New York, he specializes in developing innovation capabilities that create lasting competitive advantage and drive growth for global businesses. He has also served as an adjunct professor at Columbia Business School.

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1.The fortune at the bottom of the pyramid
Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
2.The rise of the eco-friendly consumer
During the pandemic, people have become more sensitive to the environmental impact of their shopping decisions—and companies are responding.
3.10 principles of organization design
These fundamental guidelines, drawn from experience, can help you reshape your organization to fit your business strategy. See also “A guide to organization design.”
4.The power of incremental momentum
When big changes are required, taking a step-by-step approach is often the best strategy.
5.Managing with the Brain in Mind
Neuroscience research is revealing the social nature of the high-performance workplace.

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