Adam Michaels is the head of North American integrated business planning at Mondelez International, based in East Hanover, N.J. Previously, he was a principal at Booz & Company.
All articles by Adam Michaels
- 1.The fortune at the bottom of the pyramidLow-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor.
- 2.10 principles of organization designThese fundamental guidelines, drawn from experience, can help you reshape your organization to fit your business strategy. See also “A guide to organization design.”
- 3.The rise of the eco-friendly consumerDuring the pandemic, people have become more sensitive to the environmental impact of their shopping decisions—and companies are responding.
- 4.Managing with the Brain in MindNeuroscience research is revealing the social nature of the high-performance workplace.
- 5.The power of incremental momentum
When big changes are required, taking a step-by-step approach is often the best strategy.
©2025 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Strategy+business is published by certain member firms of the PwC network. Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “Strategy+business” is a trademark of PwC.