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See the world as a startup does

Professor Rory McDonald, an expert in disruptive strategy, urges corporate leaders to learn from startups—and preschoolers—as they seek to reinvent their organizations.

by Matthew Duffey and Tom Fleming

Two business colleagues working intently together on the same computer station in a corporate office

Tech Translated: Kubernetes

Kubernetes is a platform that helps companies manage containerized software applications efficiently and securely.

Two women and a man at work, reviewing a laptop screen

Tech Translated: Hybrid cloud and multicloud

Hybrid cloud and multicloud are flexible strategies that allow businesses to select the best cloud solution for each workload or application.

A better way to market sustainable products

Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.

Photograph of a worker inspecting solar panels with the words "The Leadership Agenda" superimposed

The climate transition’s ripple effects

PwC research shows a shift towards smaller companies setting emissions targets, as big companies look to manage the emissions in their supply chains.

Be a better decider

As reinvention pressure rises, the March issue of s+b explores how CEOs need to rewire their decision-making.

Latest Articles

An irregular cylinder of orange mesh, open to a a clear blue sky

Tech Translated: Data mesh and data fabric

A data mesh ownership framework combined with data fabric architecture can help companies manage the massive amounts of data needed to enable AI.

A portrait of Jen Tippin wearing a red scarf in a high-rise office building

The new way NatWest Group is making work better

The UK bank’s Group COO Jen Tippin explains the bold moves behind the company’s HR evolution.

by Peter Brown and Rebecca Mahoney

A photo portrait of Max Harris, group head of strategy and sustainability at Associated British Ports

Ports of innovation: How ABP is turning maritime hubs into clean energy powerhouses

Max Harris, group head of strategy and sustainability at Associated British Ports, the largest ports operator in the United Kingdom, explains how the company is using tech to accelerate the energy transition across industrial sectors—and create new business models.

by Shana Ting Lipton

A stylized illustration shows sustainable energy sources, including solar and wind, powering a shipping dock

How maritime ports can advance industrial climate tech solutions

In Episode 4 of Voices in Tech, we hear from Max Harris, group head of strategy and sustainability at Associated British Ports, about the role ports can play in advancing the industrial energy transition, and PwC’s Shreekumar Rakshit weighs in on the state of climate tech investment. Listen to the audio.

An illustration of a diverse group of professionals collaborating around a world map table, with a mountainous backdrop symbolizing global teamwork and strategy.

What does it take to thrive in an uncertain world?

In this special episode of Take on Tomorrow, PwC’s Sarah von Fischer is joined by Carol Stubbings, PwC’s Global Chief Commercial Officer, and Paul Griggs, PwC US Senior Partner. The trio discuss the findings of PwC’s 28th Annual Global CEO Survey and unpack how leaders are tackling disruption.

An illustration of a brain shows two halves. On the left side, circuitry is used to represent technology. On the right, mountains and trees evoke the natural world.

What does responsible AI look like in the age of agentic AI?

As artificial intelligence evolves, how can we ensure transparency and accountability? Matt Wood, PwC’s Global and US Commercial Technology & Innovation Officer, discusses the challenges and opportunities of building confidence in agentic AI.

A team of young professionals gathers around a robotics model to work on it together

PwC’s 28th Annual Global CEO Survey

CEOs report early productivity gains from generative AI and rising payoffs from investments in sustainability. The challenge is to increase scope and speed.

Cover of March 2025 digital issue of strategy+business

Be a better decider

As reinvention pressure rises, the March issue of s+b explores how CEOs need to rewire their decision-making.

CEOs are used to making tough decisions under fire. But the unprecedented pressures facing today’s executives are presenting leaders with stark choices about how their company makes money and creates value.

By delving into proven best practices, not only can leaders better navigate reinvention; they can reap concrete benefits in the here and now.

This issue of s+b explores how business leaders can retool their strategic decision-making in the face of continuous disruption.

Read the issue Subscribe

It is our choices, Harry, that show what we truly are, far more than our abilities.—Albus Dumbledore, in Harry Potter and the Chamber of Secrets, by J.K. Rowling

Read the issue Subscribe

Trending articles

1.Robotic seals and bionic limbs: How Japan is creating opportunity for medtech
With the oldest population in the world and a worsening shortage of nurses, Japan has become a test market for new technologies to care for the elderly.
2.See the world as a startup does
Professor Rory McDonald, an expert in disruptive strategy, urges corporate leaders to learn from startups—and preschoolers—as they seek to reinvent their organizations.
3.Rethinking total reward strategies
Pay, incentives, and benefits haven’t significantly changed for decades, but people’s preferences have. Employee compensation needs a rethink if companies are to attract and retain talent.
4.Succeeding the long-serving legend in the corner office
According to the 19th annual CEO Success study by PwC’s Strategy&, boards and new CEOs can reduce the risk associated with handing off the baton after a long tenure.
5.The rise of the eco-friendly consumer
During the pandemic, people have become more sensitive to the environmental impact of their shopping decisions—and companies are responding.

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©2025 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. Strategy+business is published by certain member firms of the PwC network. Articles published in strategy+business do not necessarily represent the views of the member firms of the PwC network. Reviews and mentions of publications, products, or services do not constitute endorsement or recommendation for purchase. Mentions of Strategy& refer to the global team of practical strategists that is integrated within the PwC network of firms. For more about Strategy&, see www.strategyand.pwc.com. No reproduction is permitted in whole or part without written permission of PwC. “Strategy+business” is a trademark of PwC.